About Design & Pack

Design & Pack, (a division of Menucorp), designs and manufactures luxury rigid box packaging in Australia. Drawing on more than 20 years of manufacturing experience for hotels, hospitality groups and premium retail brands, the company brings a level of craftsmanship to packaging that is rarely found in local production.
All our products are created with the latest state of the art machinery that emphasizes precision and attention to detail. We work to meet all Australia manufacturing standards. And our manufacturing processes are controlled by our experienced in-house production team. No job is too small or too large.

Why Premium Rigid Box Packaging

Design & Pack treats packaging as a commercial investment in branding. Well-designed rigid box packaging supports the way premium brands are perceived, experienced and remembered. Our rigid box packaging continues to advance due to the company’s creative vision and values which is dedicated to quality, design, value for money and customer service. After meticulous testing and inspection, our products are made into something you will be proud of and that effectively represents your brand.

Italian Design Style & Influence

Design & Pack’s approach to packaging is shaped by their European tradition of craftsmanship — where materials are chosen for how they feel as much as how they look, and where proportion, finish and detail are treated as essential rather than optional.
This influence is visible in the work: refined structures, considered finishes, and materials selected to be seen, touched and remembered. It is design in the Italian style — elegant, restrained and built to last — manufactured entirely in Australia.

The Advantage of Australian Manufacturing

Shorter lead times, without international freight delays
Consistent quality, overseen directly at every stage of production
Local support, from first concept through to final delivery
Supply chain certainty, with production close to the brands it serves
More sustainable manufacturing, with reduced transport miles

How Design & Pack Works

Design & Pack doesn’t work from a catalogue. Each project begins with the brand — its story, its standards and its customers — and develops from there. Structural design, material selection, finishes and production are all considered together, so the final packaging feels like a natural extension of the brand it carries.

We have 2 design options:

Complete Bespoke Design

Online Design Templates.

A fully tailored service, from initial concept through to the finished branded packaging. Structure, materials, finishes and branding are developed from the ground up — ideal for brands seeking a distinctive packaging range that is entirely their own. Ideal for:

Premium & Luxury Products
Product, launches, promotional and special events.

A simpler path using Design & Pack’s proven online design system that personalised with your own brand’s design. Well suited to:

personalised gift boxes for special events, Christmas trading,
sampling a design before committing to a complete bespoke range.
smaller quantities — making custom branded gift box packaging accessible to smaller retailers and consumers

About Us